Kevin Ham, the $300 million master of Web domains(6)
时间:2007-05-24 15:40 来源:Business 2.0 Magazine 作者:Paul Sloan 点击:次
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Much of that effort is going into developing search tools based more on meaning and less on keywords. "Google is only so useful," Ham says. The aim is to apply a meaning-based, or "semantic," system across swaths of sites, luring customers from direct navigation and search engines alike. Religion.com would then become an anchor to which scores of other sites would be tied. "It's time to build out the virtual real estate," Ham says. "There's so much more value in these names than pay-per-click." Seeman's patent application even mentions the possibility of turning Web traffic from Cameroon and other future foreign partners into full-fledged portals. It's all part of the master plan, as Ham aims to become the first domainer to move from the ranks of at-home name hunter to Internet titan. Smaller players have been selling out to VC-backed groups, and Ham expects that the best names will eventually be owned by just a handful of companies. If he bets right, he might very well be one of them. "If you control all the domains," he says, "then you control the Internet." |